As people's lives become more digitally enabled and broadband usage explodes, subscribers both need to be connected, for work and education purposes, as well as want to be connected to enjoy entertainment and social networking. What's more, they expect to receive value from their service provider along with a quality user experience. Operators who understand and respond to subscriber usage patterns can reap additional benefits including:
- Increasing ARPU (average revenue per user) from existing customers
- Optimizing network operations
- Introducing new revenue-generating services
How can you leverage your subscriber and network data and achieve the above benefits?
Enter Incognito’s Monetization and Analytics Platform (MAP) for service providers, which delivers robust and accurate near-real-time data collection, analysis, and actionable intelligence to monetize subscriber insights and manage network data. This eBook explores examples of how, as a provider, you can use different MAP modules to monetize, act, and be proactive with the network and customer data you already have.